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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Hardcover/W.Chan Kim, Renee A. Mauborgne

158,99 RON

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content. This global bestseller, embraced by organizations and industries w

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Hardcover/W.Chan Kim, Renee A. Mauborgne

158,99 RON

The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new...

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, Hardcover/W.Chan Kim, Renee A. Mauborgne

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